Claudia Navarro took up her role as regional marketing director of Coca-Cola (Thailand) on April 1 with the intention of streamlining the company's strategic marketing direction to support the growth of the Coca-Cola portfolio in Thailand, Laos and Myanmar. The Nation's Kwanchai Rungfapaisarn talks with Navarro about her views on the changing landscape of beverage marketing in Asean and the way marketing activities are conducted to cash in on the changing consumption behaviour of today's consumers.