Repurchase intentions are defined as “the individual’s judgment about buying again
a designated service from the same company, taking into account his or her current
situation and likely circumstances” (Hellier et al., 2003, p. 1764). WoM communication is
defined as “informal communications directed at other consumers about the ownership,
usage, or characteristics of particular goods and services and/or their sellers”
(Westbrook, 1987, p. 261).