P&G เลือกใช้ Facebookในการโฆษณาเพราะ
P&G choose to use Facebook to advertise because
P&G announced that they were pulling back on some of the more targeted Facebook ads they’ve been running to consumers. Instead of targeting 20 million people and splitting your ads into 1,000 individual campaigns with small universes, you can be more efficient by targeting them as a collective with a general message. Let’s say each of the 20 million people visit five Facebook pages per day. Instead of bidding on each of the impressions as part of many different smaller audiences