In 1997, Arnott's Biscuits was subject to an extortion bid by Queenslander Joy Ellen Thomas, aged 72 years,[5] who allegedly threatened to poison packets of Arnott's Monte Carlo biscuits in South Australia and Victoria. The company conducted a massive recall and publicity campaign, publishing the extortionist's threats and demands in full-page newspaper ads.[6] However, Ms. Thomas was not charged with any offence as the prosecution dropped the case against her because of conflicting evidence.[7]
The recall cost the company A$22 million, but Arnott's was praised for its openness and honesty in dealing with the crisis.[8]
In 1997, Arnott's Biscuits was subject to an extortion bid by Queenslander Joy Ellen Thomas, aged 72 years,[5] who allegedly threatened to poison packets of Arnott's Monte Carlo biscuits in South Australia and Victoria. The company conducted a massive recall and publicity campaign, publishing the extortionist's threats and demands in full-page newspaper ads.[6] However, Ms. Thomas was not charged with any offence as the prosecution dropped the case against her because of conflicting evidence.[7]The recall cost the company A$22 million, but Arnott's was praised for its openness and honesty in dealing with the crisis.[8]
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