ome of the strongest responses came from India and the United Arab Emirates, where 41 percent and 37 percent of consumers, respectively, said they would choose Gucci rather than 24 other labels and designers from their own country.
Consumers in North America were the least interested in luxury brands, with 35 percent saying they would not buy any luxury brands even if money were no object.
Chanel and Calvin Klein tied for second place, while Louis Vuitton, Christian Dior and Versace all ranked fourth alongside Giorgio Armani.
The Nielsen survey was conducted in November and polled purchasing behavior and future aspirations of online consumers in Europe, Asia-Pacific, the United Arab Emirates, North and Latin America. Consumers were asked which designer labels they already owned and which they would buy if money were no object.
The survey has a margin of error of 3 percentage points, Nielsen said. It was conducted among a sample of Internet users in each country that are representative of the online population.