Apiruk Ratanavichien, automotive research director for Thailand at TNS, said of the findings: “It’s encouraging to see that people are still considering completing their new car purchase before the end of the year. Those manufacturers introducing new models during this month’s ‘International Motor Expo’ may be concerned by the slow start to 2015, however for those that can put the right pricing and promotion in place, there is still scope to stimulate the market.”
Getting the finance model right can encourage people to bring their purchase forward. Low down payments and low interest rates were appealing to 42 and 38%, respectively, he said.