Amazon for many years has aimed to reduce costs and control the supply and distribution chain of the products it sells. It has taken over as the most powerful online retailer in the United States, putting enormous pressure on leading department store chains, big box retailers and rival e-commerce sites.
Still, there are incremental steps that are critical for Amazon to undertake in order to create a more efficient and cost-effective means of shipping goods to its best customers, suggested Rob Enderle, principal analyst at the Enderle Group.
The goal, in theory, is to make it easier for customers to have a rapid replenishment system for supplies they really need on a regular basis