is looking the market does not lack self-centered regardless to the needs of the customer and the external environment. Cause when it invented the strategy, products, services, and nothing comes out, it is difficult to meet the demands of customers targeted. Then the damage will occur, as we have seen often in many businesses such as Kodak succeeded in the first stage, and over time it has developed technology to continuously make people turn to using a digital camera, but Kodak believes in the products and Insisting on producing the next. Eventually, the company failed that reflects Business do not know themselves enough and not open to get new things. Were obsessed with success in the past and the present. Is business seats waiting to die in the case of Kodak Business model in the past is to sell the film, When the film was reduced from a status of necessity become outdated. the lifeline of company was shortened as well.