Global Forecasts, 2015
With the improvement in global economic situation, although there are still plenty of challenges ahead, the
demand for international tourism is expected to grow in 2015. The World Tourism Organization (UNWTO),
forecasts that international arrivals worldwide will increase between 3% and 4% in 2015.
As per UNWTO World Tourism Barometer January 2015 edition (WTB), strongest growth is expected from
Americas and in Asia and the Pacific regions both with a growth between 4% and 5%. Europe is expected to
have a more moderate rate between 3% and 4%. Growth rate for Africa and Middle East are a bit uncertain as
per WTB with rates between 3% and 5% for Africa and between 2% and 5% for Middle East (refer Table 17)