Video clip length: Maximum of 45 seconds
- Video clip should be comprised of two smaller parts – 1) self-introduction 2) Property Ambassador
- SOY introducing himself or herself, focusing on his/her name and role.
- SOY acting as a property ambassador leading the viewers to the most highly-acclaimed unique selling point of the property. It could be any particular outlet, scenery spot, symbolic artifact, etc.
To add a thematic gimmick and elements of fun, the SOY is asked to wear a prince- or princess-resembling accessories that you prepare (it could simply be a crown, a sash, a wand, and it does not have to incur any expenses. You may use a paper cut-out, or if you already have existing props and adornment, it would be great.)
- In case of two SOYs, you can have both of them in the same camera shot.
- For the rest of the shooting, I shall leave it with you, using your creativity, integrating the HR-PR strategic method, a little bit of dramatization, etc.
- If narrating in Thai, please create an English subtitle and ensure that the language is edited by a native speaker of the property. If you do not have a native speaker at your property, please seek advice from us.
- Should you require any clarification or further advice on this campaign, please do not hesitate to contact us.