3. Research methodology and a conceptual model for 3PL
In this section, the research methodology used and the conceptual framework
employed in discussing the case study are presented. The conceptual
framework was drawn up based on the literature survey and on some reported
case experiences.
3.1 Research methodology
The methodology used in this research was based on a survey of the literature
in the field and on a case study conducted at a small logistics company in Hong
Kong. First, we reviewed the studies on small- and medium-sized logistics
companies with the objective of understanding the background of their
logistics functions and the challenges that lie ahead as they strive to become
more competitive. An empirical survey would provide macro perspectives, but
we are interested in the detailed issues and problems that small- and
medium-sized logistics companies face in the current operating environment.
The data required for the case analysis have been collected by interviewing the
CEO, the managing director and senior managers of the company with the help
of a standard questionnaire addressing the research questions. Also, the
company’s annual reports and newsletters have been referred to for the data
collection. The main objective of this research is to understand how the
company has developed over the years, the changes it has undergone in the
past and the opportunities for further development. We analyzed the history of
the company, its strategic objectives and goals, strategies, and the methods and
technologies they used to bring the company to the position it is in now. We
also made an attempt to provide a framework describing how they can develop
the company as a full-pledged 3PL