Shiseido stepped into the world of cosmetics in 1897 with the introduction of Eudermine. As its formula was based on the research of Dr. Nagayoshi Nagai of Tokyo Imperial University, who had studied at Berlin University, Shiseido aimed to use scientific methods to develop high-quality cosmetic products just as it had done with pharmaceuticals.
Although other cosmetics on the market at the time used Japanese names, Eudermine was made from the Greek eu, meaning good, and derma, meaning skin. It came in a beautiful glass bottle, and it was affectionately nicknamed “Shiseido's Red Water” because of the lotion's vivid color reminiscent of red wine.
Although Eudermine's formula has been improved with scientific advances and its package redesigned numerous times, it is a long-selling product that is still a favorite among many people since its introduction over one-hundred years ago.
In 1997—the product's 100th anniversary—Eudermine Global, a symbol of the aesthetic beauty that Shiseido has continuously developed, was introduced simultaneously both in Japan and overseas for the first time in collaboration with the French image maker Serge Lutens.
The lotion's formula has evolved to “maintain moisture and prevent dry skin” and “regulate your skin's regeneration.”
Shiseido stepped into the world of cosmetics in 1897 with the introduction of Eudermine. As its formula was based on the research of Dr. Nagayoshi Nagai of Tokyo Imperial University, who had studied at Berlin University, Shiseido aimed to use scientific methods to develop high-quality cosmetic products just as it had done with pharmaceuticals.
Although other cosmetics on the market at the time used Japanese names, Eudermine was made from the Greek eu, meaning good, and derma, meaning skin. It came in a beautiful glass bottle, and it was affectionately nicknamed “Shiseido's Red Water” because of the lotion's vivid color reminiscent of red wine.
Although Eudermine's formula has been improved with scientific advances and its package redesigned numerous times, it is a long-selling product that is still a favorite among many people since its introduction over one-hundred years ago.
In 1997—the product's 100th anniversary—Eudermine Global, a symbol of the aesthetic beauty that Shiseido has continuously developed, was introduced simultaneously both in Japan and overseas for the first time in collaboration with the French image maker Serge Lutens.
The lotion's formula has evolved to “maintain moisture and prevent dry skin” and “regulate your skin's regeneration.”
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