Aspects of public
interactions include sensation for other people. On the
other hand trust is a vital result of these interactions. In
earlier researches in psychology as well as in marketing,
it is concluded as vital element for the close interactions.
Trust on the brand is impact based, that refers to a touch
which is the result of public interaction associated with
brand (Esch et al., 2006). Thus in the model satisfaction
for the brand is included in addition trust is also added on
the brand to testify rational and affective results. Since
interactions are relationship over time. Therefore one
more construct has been included that indicates this
interdependence: attachment towards the brand. Only if a
brand’s outcome is a satisfied customer and is trusted by
the customer then there will be attachment that can be
observable (Berry, 2000). Secondly the attachment
towards the brand makes interaction and specifies the
brand powerfully express an outcome in advance that how
often brand was bought in the past and will be bought in
the future. Brand plays an extra ordinary role in
companies related to services because brands which are
strong increase the pace of customer’s trust of the
purchase that is invisible