Internet culture thrives on its gotcha element. You can delete that regrettable tweet you sent out about a tragedy, claim that bulge shot was the work of a hacker, or reconsider whether you really ought to have told someone to go kill herself, but it’s generally understood that your actions will live forever via screenshots and archives. You screw up online, you can assume you may never, ever live it down. Snapchat co-founder and chief executive Evan Spiegel is certainly no stranger to that phenomenon himself, as his trail of observations about “sororisluts” and “fat chicks” will attest. You really thought this guy’s product was going to change that?