Retailers will benefit the most from this app, with proposed implementations of promotions to Pokemon Go players to generate greater footfalls and create trials with specific products at the stores.
Brands that want to have an impact on the players' lives may incorporate their products into the app when the characters appear, such as drinking a cold Singha beer at a bar, perhaps.
We're just scraping the tip of the iceberg here, but as said, the opportunity for brand exposure on this latest craze must not go unnoticed.
Pradon Sirakovit is associate director for corporate communications, IPG Mediabrands Thailand. E-mail: pradon.sirakovit@mbww.com. Facebook: IPG Mediabrands Thailand.