Strengths
Qantas Airways Limited has strong business strategy with full service and premium as well as Jetstar focuses on the low cost fare. (Qantas Airways Limited, 2010) The company has high strong brand recognition and brand reputation which receive the award for the best premium economic class. (Qantas Airways Limited, 2010; Platt, 2010)) The company also emphasize on the best safety and customer service. Moreover, Qantas is one of the members of Oneworld Alliance which include the big airline such as American Airlines, British Airways, Canadian Airlines and Cathay Pacific. ("Study Finds", 2010) The purpose of this group is helping each other within the group such as engineering and performance as well as provides many facilities to passenger when connecting flight. ("Study Finds", 2010)