FACTORS THAT WII IMPROVE RELATIONSHIPS BETWEEN RETAILERS AND THEIR SUPPLIERS
- Understanding each other is strategic business aims, including an appreciation of target customer profiles and brand image. Mutuality in this respect will help the businesses grow simultaneously.
- Detailed feedback on sales from the retailer to supplier. This is likely to include transmission of sales data via electronic data networks is large retail organizations. Qualitative feedback and discussion in poor sellers likely to reduce mistakes in the future.
- Co-operation and co-ordination in marketing activities. Examples would include co-operative advertising, provision of provision material by supplier for retailer is campaigns, store. Support for supplier is media campaigns, joint participation in charity-linked promotions.
- Sharing of information on relevant consumer trends and product/marked trends and innovations.
- Commitment of businesses to another, including combined forward planning, store space dedicated to supplier is ranges, provision of point of purchase materials and fixtures for the retailer, retailer involvement in
- An understanding of the retailer is quality standard requirements, including product quality and compliance on service, delivery, and administration.
- Systems integration to facilitate information sharing, including sales data, stork and delivery information.
- Adoption of information management systems which underpin collaboration between retailers and suppliers.
FACTORS THAT WII IMPROVE RELATIONSHIPS BETWEEN RETAILERS AND THEIR SUPPLIERS- Understanding each other is strategic business aims, including an appreciation of target customer profiles and brand image. Mutuality in this respect will help the businesses grow simultaneously.- Detailed feedback on sales from the retailer to supplier. This is likely to include transmission of sales data via electronic data networks is large retail organizations. Qualitative feedback and discussion in poor sellers likely to reduce mistakes in the future. - Co-operation and co-ordination in marketing activities. Examples would include co-operative advertising, provision of provision material by supplier for retailer is campaigns, store. Support for supplier is media campaigns, joint participation in charity-linked promotions.- Sharing of information on relevant consumer trends and product/marked trends and innovations.- Commitment of businesses to another, including combined forward planning, store space dedicated to supplier is ranges, provision of point of purchase materials and fixtures for the retailer, retailer involvement in - An understanding of the retailer is quality standard requirements, including product quality and compliance on service, delivery, and administration.- Systems integration to facilitate information sharing, including sales data, stork and delivery information.- Adoption of information management systems which underpin collaboration between retailers and suppliers.
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