1.2 Identify your key points/messagesWrite down what you think are the most important/interesting aspects of your research that you want to communicate to your audience. Try to limit the number of your important points (hereafter, key points) to about three or four, as this is the number that experts have proved is what most audiences can realistically remember. By not trying to cover everything but limiting yourself just to certain aspects, your presentation will have a clear focus. This does not mean that you only mention these key points and nothing else. Instead, it means that you mention them in your introduction and in your conclusions, and you give them the most space while describing your methodology and/or your results. This process is a little similar to writing an abstract for a paper, which acts as both a summary and an advertisement of your work. It may help you to think that there might be journal editors and reviewers in the audience and that your objective is to give them the highlights of your research so that they will be interested in publishing your work in a video version of their journal. Your key points should generally indicate what makes your research stand out(i.e., why your community should be interested)and how it contributes to knowledge in your field. The key points could be, for example,• what problem you wanted to resolve/investigate and why this was important for the scientific community• how you did it (your methodology)• what success you had (your results)Alternatively, perhaps the problem you wanted to solve is well known (and thus doesn't merit much description), but your methodology is highly innovative. In this case, your three main points may be connected with how your method works or how you selected your data. Or maybe your methodology is not important, but your results are. Thus your three important points could simply be your three most important findings, or your one important finding has three important implications.