PLAYLISTING & GUIDING FANS Thailand ' s playlisting is responsible for only 12 % of views ( WMG - 24 % ) Importance of playlisting : - Puts users into a watch session resulting in higher watch time - Guide users to the videos you want them to watch - Keeps users within your channel - Playlisting is now overtaking Suggested Video as the number 1 view source from YouTube . Ways to Improve : - When sharing a link , always make it a playlist link - Keep playlists regularly updated - Transfer longplay / compilation videos to a playlist - Most playlisting views are coming from MIX , though great , there is no way to guide the fan , push people to channel playlists as much as possible . - Keep playlists updated around what content is performing well on the channel Info cards & End - screens only make up 0 . 7 % of total views : - Use info cards to direct fans during dips in audience retention - End - screens are for your most engaged users , direct them to a playlist End - screen layout : Subscribe , Best for viewer , A playlist