Krungsri Consumer rejigs regional expansion strategy.
The Nation January 5, 2015
Topic : Learning from its recent step into the consumer-finance market in Laos via a joint venture with a local partner, Krungsri Consumer - the credit card and personal loan arm of Bank of Ayudhya - is adjusting its approach to broadening its services to other neighbouring countries.
Concept :
1. Krungsri will regional expansion.
Current :
1. Bank of Ayudhya has two branches in Laos - in Vientiane and Savannakhet.
Strategy :
1. Krungsri Group aims to enhance its consumer-finance operations by assigning them to establish footprints in CLMV (Cambodia, Laos, Myanmar and Vietnam).
2. The group's strong expertise in consumer finance can help strengthen its presence in the region.
3. Corporate banking, Krungsri Group will rely on the experience of its major shareholder, Bank of Tokyo-Mitsubishi UFJ (BTMU). BTMU has a strong footprint in Vietnam due to its strategic partner.
4. Consumer finance in Laos will be the platform for Krungsri Consumer when expanding into Cambodia and Myanmar.
5. Krungsri Leasing Services is the first overseas expansion for Krungsri Consumer, but the joint-venture company took more than a year longer to commence operations.
6. Krungsri hire consulting companies to guide it through the local regulations in other CLMV countries.
Target Market :
1. Krungsri Group aims to enhance its consumer-finance operations by assigning them to establish footprints in CLMV (Cambodia, Laos, Myanmar and Vietnam) within the next three years.
COMMENT : It is a good things or good news for investment because this company will increase their return in the investment by high income for regional expansion and we can have confidence in this company because they rely on the experience of strategic partner and this company will hire consulting companies to guide it through the local regulations. Investment have risk, investor carefully before investing.
Vocabulary :
1. Venture:a business enterprise or speculation in which something is risked in the hope of profit; a commercial or other speculation. ……Venture capitalists spread their risk and raise new capital by selling partof the investment early.
2. Establish:to found, institute, build, or bring into being on a firm or stable basis.
…..They want to establish their children in the family business.
3. Overseas:pertaining to countries, associations, activities, etc., beyond the sea. …..Airline companies, meanwhile, are increasingly wary of their dependence on overseas oil for fuel.
4. Insufficient : not sufficient; lacking in what is necessary or required. ..There may be signs of chronically insufficient oxygen levels in the blood.
5. Acquire : to come into possession or ownership of; get as one's own. ..The influx of cash is letting governments acquire land at bargain prices.