Business-to-business marketers can also benefit from this social media audit tool. When HP needed to change their perception of only being for larger corporations, their laptop and desktop business unit turned to social media. Instead of simply advertising small and medium-size services, they took the time to audit their digital presence from the target audiences’ perspective. They found small and medium business influencers were interacting with each other on LinkedIn, and not using their HP website that was filled with useful business guides and advice.