Market strategies of Haagen-Dazs
Haagen-Dazs is taking the “excellent ice cream” line; the aim target consumers are the youngers who are fashionable and in the income pyramid peak. And our price strategies are based on invest heavily in ensuring product quality, the higher priced products, but also the promise makes consumers believe that product quality is higher. Haagen-Dazs ice cream store using the new high-end approach to the general public and rise brand awareness, and positioning it well to make its high quality can be impressive deeply by the consumers. Meanwhile, Haagen-Dazs cooperate with many upscale restaurants, to let Haagen-Dazs ice cream printed on smooth these advanced restaurant menu.