They have strong relationship with government and political leaders to operate smooth function. They have good management team who work efficiently with strong utilisation of IT, so that each and every customer can book tickets online by choosing easy method. Air Asia penetrates more and more market because of their low cost mentality, this help them to become low cost leader in Asia pacific region. With strong working relationship with government bodies can help them to work smoothly in the country For example: working with Thai Prime Minister Mr.Thaksin Shinawatra who holds 50% stake in the company help Air Asia to capture good market in Thailand.