indicated that the combination of
90% gaze and red uniform triggered a “good” person (i.e., soccer player) schema,
while the 10% gaze and white uniform triggered a “bad” penalty taker schema. Moreover,
according to Fiske and Taylor (1991), person schemas include evaluations and
judgments of the characteristics of the type of person. In this respect, social schema
theory proposes that when people see or think about another person, a mental person
schema is activated, which in turn has the potential for various cognitive, affective,
and behavioral outcomes. This argumentation is supported by research demonstrating
generalization effects leaping from momentary observations to enduring dispositions
and expectations (Harker & Keltner, 2001; Knutson, 1996; Montepare & Dobish,
2003). In this respect, Asch (1946) demonstrated in a seminal study that attractive
individuals are generally thought of as possessing more favorable personalities.