Findings – Significant relationships were found between the SP components and the Chinese value
dimensions. The Hofstede cultural dimensions showed anomalous results. The biggest differences
within the sample were those between the Scottish and Swiss sites, and most of these were concerned
with SP components rather than value dimensions. European, rather than Asian respondents were
responsible for most of these differences, but there were some significant cultural differences between
individuals of different nationalities.
Research limitations/implications – Students were used as subjects, and this may have
influenced the results. Observed differences in service predisposition seemed more dependent on
personal values, although there was some cultural element. The locations and nature of the internships
may also have influenced the results.