These activities led to the selection of five prioritized trend clusters — or megatrends (Figure 2). As part of the process we considered the potential impact of each megatrend on the industry and raised related key questions.
These activities led to the selection of five prioritized trendclusters — or megatrends (Figure 2). As part of the processwe considered the potential impact of each megatrend on theindustry and raised related key questions.