1. Do it annually.
2. You do not need to wait until you feel you have a good story to tell or until
you possess fully implemented systems. Once you have begun to engage
stakeholders, they will want to know where you are on the journey for
improved chemical safety and what you have achieved. They will want an
honest statement of the current state of your chemical safety practices. If you
wait too long you will lose their trust and their willingness to engage.
3. Communication will support mutually helpful relationships. It is not a single
activity or event.
4. Be aware of the expectations, capacity and access of your audiences and
tailor you communications accordingly.