Connect gives users all of the distribution tools they need, right inside Mediaportal. With a Connect subscription clients have access to media contact information, and tools to send and track media releases, right inside their day-to-day monitoring platform. Accessing these functions in the same spot is convenient for busy users but the handy location isn’t the only good thing about Mediaportal Connect.
Inside Mediaportal our clients can send a media release and then track the media coverage generated by that release. This seamless integration with media monitoring is a key strength for Connect. Many of our competitors, like Telum and AAP, do not offer this kind of integration with media monitoring, so this is a real competitive advantage for Mediaportal and for Isentia. We can give clients the tools to track their communications workflow from start to finish, all in the one place.
Media release coverage is also important in terms of tracking Earned media.