It is not only specific products that advertisers want us to feel as familiar. They particularly want to familiarize us with brands. This is why brand logos are everywhere. Not only on the products themselves, but on trucks, pens, shirts, caps, and lots, lots of ads. The influence is ubiquitous, but unobtrusive.
So when you are considering a choice between products, it is good to beware not to choose just on the basis of familiarity of a brand. If you know a brand simply because you've seen the logo everywhere, you are letting marketers decide for you.