While this tendency to create names might make these variations appear more like marketing exercises than actual coffee innovations, ICAFE in fact has gathered data on differences among, and best practices for, each of the various named processes, all of which have become relatively standardized over time to with percentages of fruit flesh left on the bean are defined for each honey type as follows: white honey retains 25% of the mucilage or “honey” during the de-pulping process, yellow honey, 50%, and red honey, 100%. Black honey coffees also retain 100% of their mucilage during the drying process, but are dried over longer periods than red honey, typically resulting in a different, often slightly fermenty, cup.