When asked about the future of TV and of video on the Internet, people reveal profound
differences in attitudes based on age groups, We asked people ages 12-64 if they agreed with two
statements about the future of TV and competition with the computer for entertainment time. When asked
whether they agreed that #the computer increasingly competes with the TV for my entertainment time,$
29% of people said they agreed or strongly agreed with the statement. Males overall agreed at a slightly
higher rate than females, and, importantly when looking at future trends, the younger generation of 18-to-
24-year-olds was considerably more focused on the computer as competition for the TV; 36% agreed vs.
29% for the total population. Only 25% of 35-to 44-year-olds said the computer competes with the TV for
entertainment. When we asked consumers if the Internet represents #the future$ of video viewing, the
group that agreed most strongly was the 18-to-24 group with 28% of men agreeing and 20% of women.
Clearly, the 18-to-24 population is leading the way in adopting new paradigms for entertainment.