In this paper we compare the product development process in two firms that
have reputations for innovation. We will show how the information creation
process operated and how that assisted in the self-renewal of the firms. The
Japanese case study is the development of the Mini Copier by Canon. The U.S.
case study is the development of the Macintosh Computer by Apple Computers.
For each company these were crucial product developments. The discussion
following the presentation of the cases will reflect upon the dynamics of the
information creation process in both companies and the lessons for
management. Further, we will discuss the advantages and disadvantages of the
Canon and Apple methods of organizing and encouraging the creation process.