Also found Respondents use the brand throughout. The test found that the marketing mix of products affects the type of product. Frequency of purchase And authority to make decisions to buy cosmetics imported from South Korea. Factors affecting the market price, frequency of purchase cosmetics imported from South Korea. The marketing mix and distribution channels affect how often you buy cosmetics imported from South Korea. The marketing mix, marketing, sales promotion affects buying decisions cosmetics imported from South Korea in each brand. Brand value of knowing the brand of cosmetics imported from South Korea affect product and authority in the decision to buy cosmetics imported from South Korea. Brand equity and perceived quality of cosmetics imported from South Korea affect the frequency of use. Authorized the purchase decision. And resources in making purchasing decisions. And resources to buy cosmetics imported from South Korea affect a decision to buy cosmetics imported from South Korea in each brand. And affects the frequency of import from countries Korea.