When entering an airport, airlines have began to supply SST that has become readily available to customers in order to complete travel transactions with easy, instead of depending on the traditional service employee check-in counters. Not only are customers presented with SST at the airport but they are now able to use at home check-in and mobile devices to aid in
completing travel arrangements. SST has allowed customers ease of use and convenience while saving time with quicker transactions and shorter lines. In 2010, SITA/Air Transport World Passenger Self-Service Survey reported that 70% of air passengers want self service for more steps in their journey.