7-11 Inc. sought, from its franchisees worldwide, consistency in the colour separations of it signage, the presentation of tge corparate logo and the arrangement of the store interiors, while leaving to the franchisees the choice of the location. 7-11 Inc. was usually guarded, however, about enforcing any directives on the product range for three reasons: customers in a convenience store were largely from the local community they were buying would also likely be largely local. It was in the product offerings that local nuances came into play.
The global expansion of 7-11 was progessing so rapidly that the number of stores outside the United States was soon nearly four times the number of stores within the United States. The chain had begun its foray into the Asian region by entering Japan in 1974. In 1980, it opened the first store in Taiwan, through a franchise deal with President Chain Store Corp., the distribution arm of a Taiwanese foods conglomerate, Uni-President Enterprises Corporation Group.