Zara does not have a product catalogue, and in fact
strives to maintain among its customers a sense of scarcity
and continuous assortment freshness. Consequently,
customers do not typically enter a Zara store looking
for a specific article, and do not expect articles not
displayed on shelves/racks to still be available in the back
room. The store inventory removal policy just described
can thus be seen as a balancing act between keeping inventory
displayed to generate sales and mitigating the negative
impact of missing sizes on brand perception.