Brand should be a short, compact and unique. Sq basket can indicate that the introduction of the product will look like. Can spell and pronounce, when changing to another language. The modern Not old by the time because if the company had to change the brand often, it may cause customer confusion. So it must have been thinking for the future that the brand will also look good. May be tested by the designer brand, then let it. When brought back to see it every day and not get bored. That may be a proof that the brand is available. Look there to attract customer interest.