Rules on Penalties for Buying AliExpress brand words by Participant Site/ Media through SEM
According to Article 2.1 of the AliExpress Affiliate Program Service Agreement (http://portals.aliexpress.com/help/help_center.html-“Service Agreement”),Participant Site/Media must obey Article 10(i) of the AliExpress Affiliate Program Advertising Rules and Policies (collectively with Article 2.1, the “Affiliate Program Rules”) which prohibits Participant Site/Media from buying AliExpress brand words or any related brand words by way of Search Engine Marketing (SEM) campaigns or other means.
In respect of breaches due to buying of AliExpress or its related brand words by way of SEM, the AliExpress Antispam team issued the relevant penalty rules to take effect starting June 1, 2016. Details are as follows:
Upon confirmation by AliExpress that a Participant Site/Media has purchased AliExpress brand words through SEM (as determined in AliExpress’ sole opinion based on the records of AliExpress), if we discover a breach by a SID Participant Site/Media, then all the monthly revenue to be settled with the relevant SID Participant Site/Media in the month the breach was discovered shall not be paid; if we discover a breach by a PID Participant Site/Media, then all the monthly revenue to be settled with the relevant PID Participant Site/Media in the month the breach was discovered shall not be paid. The deduction of commission refers to the commission accrued on successfully completed transactions. As an illustration, if we discover an Antispam incident on May 1, 2016, then the commissions accrued on successful transactions completed during the month of May will be deducted.
No appeals are allowed for Antispam cases.
If you have secondary affiliate partners, to avoid joint liability, it is recommended that you set up and manage multiple SIDs. At the same time, as our primary partner, you are responsible for supervising and reviewing your secondary affiliate partners. We recommend that you properly supervise and manage your partners and provide correct guidance.
These rules will take effect starting June 1, 2016.
The AliExpress Affiliate Antispam Team