Gender Consumer In Hospitality
The Definition of Consumerism
Consumer society exists in the middle of eighteenth century in Britain, France, the Low Countries and part of Germany and Italy. There are five stages when people did consumption, first, there is a decision of what to buy, and where to buy the things, what to do in the store, and what is the usage of the things and how the consumer handles the waste.
There are many reasons that make people want to buy things. First, people consume things to stay alive. Humans need food, air to continue their live. They also need home to have a security and safety place to rest. Second, there is desire of people to belong in a group that received more attention. For example, people made a brand communities or fans club. Third, people need to have their own identity, which separate them with the others. Fourth, there is a need to feel good and (being spiritual). Pleasure has sought consumer lives in affluent societies. Nowadays, people travel around the world, go to spa, shopping just to consume pleasure. Fifth, if there is hope, there is a motivation. People need to hope and dream in order to have a motivation to consume things. Sixth, consumer is always in a control mode. Consumer attempts to control themselves in their decision making to avoid losses, to achieve their goals and manage risk. And the last is spiritual sustenance. In nowadays world, the spirit needs of comfort, reassurance, and the sustenance. This spiritual sustenance will give people vigour, hope and power. The everyday life will erode one’s spirit so there is a need of sustaining activities. This sustaining can be a vacation, watching movie/television programme or reading BOOKS.
Find out more from UK Essays here: http://www.ukessays.com/essays/cultural-studies/gender-consumer-differences-in-hospitality-cultural-studies-essay.php#ixzz3VDf4Sdzt