The relationship between the fashion industry and hip-hop music has never existed as prolifically as it does today. While rappers’ obsession with fame, glamour and materialism has been gloated about in their songs for years, heavy-hitting emcees are – and have been – fully immersing themselves in the world of fashion with labels cosigned deals of their own; Kanye, Nicki Minaj, Jay Z and Diddy being prime examples.