One way that fear appeals may be better able to motivate people into pre- cautionary action is to include recommendations that can be easily performed, such as calling a help line. First, motivate people by presenting threatening infor- mation, and second, provide specific instructions about what to do. The current state of the art with respect to fear arousal in health promotion suggests that health promoters should be rather reserved in scaring their participants. Typically, of the four information components composing a fear appeal, severity informa- tion has been found the weakest predictor of protection motivation as compared to susceptibility information and information about the effectiveness and feasi- bility of recommended action. The optimal strategy might be a combination of creating personal risk awareness without arousing too much fear and developing skills for the desired behavior change. In this respect the current interest in im- plementation intentions, developing specific action plans about how to perform the desired behavior in practice, may lead to new ideas on effective interventions (Sheeran, 2002).