To be successful, project managers must build a cooperative network among a
diverse set of allies. They begin by identifying who the key stakeholders on a project
are, followed by a diagnosis of the nature of the relationships, and the basis for
exercising influence. Effective project managers are skilled at acquiring and exercising
a wide range of influence. They use this influence and a highly interactive management
style to monitor project performance and initiate appropriate changes in
project plans and direction. They do so in a manner that generates trust, which is
ultimately based on others’ perceptions of their character and competence