Tense
Opinion is varied on whether when writing about prior research you should mainly use the present or past tense. When either tense can communicate equally effectively, we opt for the present for several reasons. First, it gives the reader a greater sense of immediacy. Second, when discussing concepts, and in line with our concept-centric approach to literature reviews, it is logical to use the present tense because concepts
are always here and now. Third, the present tense is terser and thus faster for the reader to process. There is an exception to this recommendation. An author.s opinions can change with time. When attributing a statement or idea to a person, therefore, use the past tense: .Max Weber may no longer be saying what he once said. (Starbuck 1999).