There needs to be some changes made in the marketing mix in order for Toyota to maintain their market share in the highly competitive market. Changes especially in the product & promotion in order to continue to satisfy the ever changing preferences of their customers.
With possible shortcomings, the company might need to conduct extensive and continuous primary and secondary research to better understand the possible changes that might need to be made ultimately regarding pricing of their products. In Toyota, the supply change management is important in order for the company to produce the right quantity of products to satisfy the demand and to maintain cost and time efficiency in the delivery of Toyota's product.