We formally created the Barcelona Creative Tourism platform in 2005 to offer the creative tourists a unique interlocutor, and to enable artistic and creative initiatives in Barcelona to promote themselves abroad. This was a period in which Barcelona - whose tourist boom really started after the Olympics of 1992 - had in two decades reached and even surpassed the tourist volumes of other European capitals, at the risk of losing its friendliness and intimacy. This is why we proposed ‘ re-humanizing’ the relationship between visitors and inhabitants, by using creativity, a universal attribute, as the motive for collaboration between travellers and locals. As a new promotion tool for the city, the launch of Barcelona Creative Tourism gained the support of the city council through Barcelona’s tourism marketing body.