Newspaper Publicity
Publicity is closely related to advertising, but should never be thought of as replacing it. Rather, publicity supplements and fortifies advertising. Here are a few helpful principles:
1. A definite publicity schedule should be carefully drafted for the entire duration of the program. (See the previous section dealing with scheduling.)
2. An essential part of publicity is personal contact. Get to know the city editors, department editors, columnists, etc., of the papers in the community.