Of particular interest to human resource administrators, EAP providers,and employers is our finding that generally increasing EAP promotional messages and raising EAP visibility through worksite activities may have a positive effect on rates of use by workers and their families. Given the near universal shift in delivery of contemporary employee assistance from its historical internal model to external provision of services, we suggest that revisiting the first of Roman and Blum’s (1996) EAP core technologies—consultation and training to work organizations and outreach=education to employees and their family members about the availability of EAP services (Beidel & Brennan, 2003)—may increase the utility of EAPs as a gateway to behavioral health care. An additional consideration is that it may be necessary to increase levels of promotional efforts and worksite activities and specifically target such initiatives to employees and family members experiencing the negative consequences of workplaces undergoing major stresses to encourage optimal rates of EAP utilization and thus maximize its benefit to the organization.