Analytics is big business, holding the potential to identify
subtly emerging patterns that allow companies to nimbly
respond to shifting markets ahead of their competition. The
book, Moneyball, tells the behind-the-scenes story of the
Oakland Athletics and how they changed baseball by leveling
the playing field with cash-rich teams through the innovative
use of analytics. Analytics allowed the As, a team with the
lowest budget, to consistently compete against the deep-pocket
teams. By breaking the model of recruiting players based on
conventional wisdom, they were able to build business models
and formulas that used information in new ways to analyze a
player’s on-field potential.
Analytics is big business, holding the potential to identifysubtly emerging patterns that allow companies to nimblyrespond to shifting markets ahead of their competition. Thebook, Moneyball, tells the behind-the-scenes story of theOakland Athletics and how they changed baseball by levelingthe playing field with cash-rich teams through the innovativeuse of analytics. Analytics allowed the As, a team with thelowest budget, to consistently compete against the deep-pocketteams. By breaking the model of recruiting players based onconventional wisdom, they were able to build business modelsand formulas that used information in new ways to analyze aplayer’s on-field potential.
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