Clayton M. Christensen and Scott D. Anthony It was September 2001, and Michael Collins (Harvard Business School'92) was in a decidedly good mood as he finished an early morning conference call with one of his most productive inventors. Collins, the founder and CEO of Big Idea Group (BIG), was trying to hammer out the details of a line of card games he hoped to pitch to a toy company later that month. Collins had met this inventor several months ago at one of his company's Big Idea Hunts, where scores of inventors would converge at a local hotel to present their ideas to BIG. Discussions like these reminded Collins why he founded BIG—an intermediary between inventors and idea-buying companies in the kids' industry. Not only did he get the chance to have day-to-day interactions with inventors, he had the chance to make a substantial amount of money doing it!