This is the brand "that emerged out of Italy's fashion underground. Their modern retro inspired classic sunglasses are all handmade in Italy of top quality acetate and all feature Zeiss lenses which are renowned for their superb optics."
A bunch of celebrities wear them which means you should too, right? Right. Regardless, they're beautiful, hand-made, with many excellent styles - suited to nearly every taste. They're not Warby Parker and aren't out to save anything but your tired ass look, but they excel at that, trust. They also rehabbed that eye-sore of a building that only seemed fit for collecting graffitti diarrhea, so they get my vote. They're right next to APC, Shinola, Aesop and all the other painfully cool and expensive stores on that stretch of the boulevard so check them out so you can happily empty your wallet and fill your face with some fashion. Welcome to the neighborhood kiddos, muah! (props to me for first review, cha-ching!)